Mission :  Promoting the development of low carbon eco-friendly industry.

                   Making the employees successful, benefit the society.

Visions:   Being the best quality of inorganic pigments in China  Being a first-class international brand

Core Idea: Based on Honesty, Win-Win Cooperation.

Spirit: Diligence, Harmony, Innovation, Gratitude.

Corporate Credo:Respect science, Pool ones wisdom.

Enterprise Style: Saying is taking effect, Deciding is conducting.

Management Concepts: Strictness, Carefulness, Honesty, Permanence.